From July 21 to August 13, four of the industry’s leading cigar companies—Altadis U.S.A., Rocky Patel Premium Cigars, Oliva Cigars and C.L.E. Cigar Company/Asylum—will hit the road for a twenty-one-city tour that brings exclusive products, unbeatable promotions, and an unforgettable experience directly to retailers nationwide.
Following the success of the 2024 tour, this year’s road show promises even more energy and excitement. Each stop will offer retailers a unique opportunity to meet brand representatives, discover featured products, enter exclusive sweepstakes, and enjoy a lively atmosphere complete with food, drinks and entertainment.
“The cigar business is built on relationships,” said Rocky Patel, CEO of Rocky Patel Cigars. “This tour is about connecting with retailers where they are.”
Spanning twenty-one coast-to-coast cigar markets, the tour will be hosted at select retail stores, restaurants and event centers. A full list of cities, dates and locations is available below.
“Last year’s road show proved its value, making this year’s return an easy decision. It’s a powerful way to engage with our retail partners and showcase our legendary brands like Montecristo, Romeo y Julieta, Trinidad and Aging Room,” said Davide Moro, CEO of Altadis U.S.A.
To attend, retailers should contact their local sales representatives from any of the participating companies. The sales team members will have location-specific details and be available answer any questions leading up to the events.
“Most trade shows require retailers to travel—we’re flipping that model by bringing the show to them,” said Cory Bappert, CEO of Oliva Cigars. “It’s all about building relationships, supporting our partners and making business fun.”
Each event will be designed with convenience and connection in mind. Retailers can easily move between brand areas for one-on-one conversations, while enjoying premium cigars, seasonal deals and a festive summer vibe.
“We invite retailers to take full advantage of these exclusive summer savings opportunities and spend some quality time with our teams,” said Christian Eiroa, CEO and Founder of C.L.E. Cigar Company/Asylum. “We’re excited to hit the road and showcase what we’ve got in store.”
