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Micallef Introduces New Sizes in ‘Reata’ Line – Toro and Corona Extra

February 10, 2022 By Matthew Tabacco

 

 

Micallef Cigars adds a Toro and Corona Extra to its Reata blend. The Reata bears the same name as Al Micallef’s successful restaurant in Fort Worth and Alpine, TX. The name pays homage to the majestic Reata ranch in the 1950’s epic movie “Giant,” starring James Dean, Rock Hudson, and Elizabeth Taylor, based upon the famous novel by Edna Ferber.

“Growing up, I loved movies, especially “Giant.” The story uniquely symbolizes the strength, courage, and excitement of the wide-open west. When I named our first restaurant, I wanted to capture the spirit of Texas and the American frontier,” says Al Micallef. “The west was both romantic and wild. A time of rugged individualism and a sense anything is possible. That’s how I want people to feel when they smoke a Reata. I love that feeling!”

The past year brought a lot of positive progress to Micallef Cigars.

“In 2021, we significantly scaled our factory in Estelí to keep up with growing demand and maintain our strong inventory position. We are excited to deliver fantastic cigars in sizes our consumers are requesting. I am very proud of the work the team in Estelí has accomplished,” shares Dan Thompson, President.

The two new Reata vitolas join a Torpedo and Churchill to round out the blend family. The Reata is part of the Micallef Legacy line, blended by the Gomez-Sanchez family and produced at the Micallef Cigars factory in Estelí, Nicaragua. The Reata Toro and Corona Extra ship to retailers nationwide on February 7.

Formats Available: 6×46 Corona Extra, 6×52 Toro, 6×52 Torpedo, 7×48 Churchill

Strength: Mild to Medium

Wrapper: San Andreas Sumatra

Binder: Ecuador

Filler: Nicaragua

Reata Single Toro: $11 – Box of 25: $275

Reata Single Corona Extra: $10.50 – Box of 25: $262.50

Micallef Cigars is a bold brand with a legacy of success. The Micallef & Gomez-Sanchez family partnership stands on a foundation 90 years in the making. We are committed to delivering consistent, premium cigars to our customers. Our award-winning cigars are fermented and hand-rolled in the Cuban tradition with the finest tobaccos sourced worldwide.

Legacy, the flagship line, includes the Micallef A, Reserva, Leyenda, Migdalia, Experiencia La Crema, Connecticut, Herencia Habano, Herencia Madura, Reata, Prominente, and Torcedores blends. The Bold blends are Sumatra, Nicaragua, Maduro, Ligero, and Mata Fina.

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