On September 18th, Micallef Cigars announced they will cut ties with online cigar retailers Meier & Dutch, Cigars International, Thompson Cigar, and Cigar.com. This means that they will now exclusively sell to locally owned Brick and Mortar retailers. Below is the official press release from Micallef Cigars, explaining why this move will benefit retailers and consumers alike.
“Brick & Mortar stores are the heart of the cigar community; they are incredibly important for our Industry. 2020 has been a difficult year for us all. Together with our retail partners we continue innovating to better serve our consumers and Ambassadors in an excellent manner!” Said Al Micallef, Founder of Micallef Cigars.
Micallef Cigars recognizes the importance of online sales for their customers who do not have a readily accessible retail partner. Micallef ensures their portfolio is available online through Brick & Mortar shops who sell both in their store and online. Many retail partners use the Micallef Ultimate Inventory program to sell the entire Micallef portfolio in their store and online. Ultimate Inventory enables the retailer to say “Yes” to the consumer asking for any vitola, and then Micallef Cigars drops ships the product directly to the consumer.
“Cigars International sees themselves as the Amazon or Walmart of the premium cigar industry. We know the damage their corporate idols have done to Main Street businesses across America. We will not be part of their strategy. We are focused on the success of Brick & Mortar shops which are the foundation of the cigar communities we love!” Said Dan Thompson, President of Micallef Cigars.
Micallef Cigars continues to increase their investment in Brick and Mortar shops to drive retail sales. The classic in-person retail event has evolved into a Hybrid event in the store and online. Retailers grow their customer base by connecting to a national audience of Micallef Ambassadors. Finally, a consumer-focused Tasting Passport enables discovery and enjoyment of the 16 different blends available. As consumers complete and submit their Passport, they are eligible for prizes including gift certificates to their favorite Brick & Mortar retailer.
About Micallef Cigars
Micallef Cigars is a bold brand with a legacy of success. The Micallef & Gomez-Sanchez family partnership stands on a foundation 90 years in the making. We are committed to delivering consistent, premium cigars to our customers. Our award-winning cigars are fermented and hand-rolled in the Cuban tradition with the finest tobaccos sourced worldwide. For more information, please visit the Micallef Cigar website here.
