Micallef has much to celebrate and will be doing so with their entire team in Las Vegas during the PCA tradeshow this July. This is the first time Micallef has been at the tradeshow since 2019.
Founder Al Micallef and President Dan Thompson put an ambitious plan in place in the fall of 2019, which the company is faithfully executing.
Micallef Cigars SA, the factory in Estelí, Nicaragua, owned and operated by Micallef Cigars, succeeded in rolling 1 million Micallef cigars in 2021. A significant achievement for any boutique cigar company.
“It’s never been a question if we could produce a million sticks at our factory. It was only a matter of when we would achieve the milestone. We bought the former Davidoff factory, knowing it was a space to grow into. We significantly accelerated our tobacco purchasing in 2019 with the goal of building 1 million cigars in 2021,” said the president of Micallef Cigars, SA Allen Davis.
Davis has worked with Al Micallef for over 30 years, overseeing manufacturing operations in the U.S., UnitedKingdom, and Asia. While Micallef Cigars is a young cigar company, its leadership team is made up of seasoned businesspeople.
Al Micallef shares, “I’ve been starting and scaling businesses since Kennedy was president. I am so proud of our teams in different industries. Last year, our silicone manufacturing company produced 69 million parts. We know how to grow capacity while delivering great quality. Our restaurant serves 250,000 people annually. We exceed customer expectations through superior customer service. Our job is to take those learnings and apply them to our cigar business.”
Micallef keeps its inventory stateside to ensure brick and mortar shops always have access to their products. Scaling the business, Micallef, tripled the size of its Texas distribution center since opening in the spring of 2019.
“Our retail partners invest in us when they choose to bring Micallef Cigars into their humidor. It is our responsibility to ensure their customers always have access to their favorite Micallef cigars. We do this by investing in our infrastructure and inventory today so we can be the brick and mortar exclusive cigar company of tomorrow,” added National Sales Director Andy Yaffee.
Thompson sums up the last 36 months “Al Micallef, and I made some promises to the cigar industry in our Open Letter of 2020. We said we would focus on being a great partner to brick-and-mortar retailers. Grow our production and cigar smokers. We take our commitments seriously. We’ve poured ourselves into these plans over the past three years.”
