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Luciano Cigars Announces Distribution – Adds ATL Cigars to Company Portfolio

November 1, 2022 By Matthew Tabacco



Luciano USA LLC, Luciano Cigars announced today that it is launching US distribution from its West Palm Beach, FL warehouse, with an expanded executive and sales team.

In September Luciano Cigars announced a re-brand from its former name, Ace Prime, and re-named its entire operation including Esteli, Nicaragua-based tobacco processing, factory and farms, enabling a vertically-integrated operation from seed to shelf.

“It’s not only a rebranding, but a new era in our company. We are expanding our farming, tobacco processing and manufacturing facilities. I am humbled and grateful to have an incredible ‘Dream Team’ in place to distribute across the US with in-house reps and broker partnerships.” – Luciano Meirellles, President & CEO

“As an athlete I have always known that dedication, hard work and talent is the recipe for success. What we are experiencing today is just a consequence of these three exponentiated elements. I can say from the depths of my soul that today is a remarkable day for me and for our company.” – Tiago Splitter, Co-Founder & Vice President

Retailers who previously carried Luciano Cigars products under former distributors will now be serviced directly by Luciano Cigars. Sales representatives will be reaching out to these retailers over the coming days.  The company will be hosting a series of zoom calls with our retailer partners where Luciano Meirelles, Peter Gross, COO and Ed Trevino, Director of Sales, will share exciting news and respond to any questions.

Any retailers wishing to contact their sales representatives and secure inventory should email or visit to connect with their local rep.

Luciano Cigars will also launch a portal on its website by the end of 2022 to provide their retail partners with an innovative and interactive service where they will be able to schedule events,  talk to their sales representative and place orders directly into the company’s  system.

The company has distributed cigars globally since 2019 and will continue to do so in Germany, France, Belgium, Hong Kong, Luxembourg, Bahrain and the UAE. Its international distribution will expand further in the beginning of 2023 into Italy, the UK, Spain, Portugal, Canada, Brazil, and Mexico.


The Luciano Cigars team is adding several key members to direct its operation:

          Peter Gross, Chief Operating Officer

Peter has worked as a top executive in blue chip multinational companies for more than a decade, being responsible for strategic global partnerships, especially across emerging markets. A graduate of Oxford University and Emory University, he is also a co-founder of ATL Cigar Company and will now be directing the overall operation of Luciano Cigars.

          Rebecca Meirelles, Chief Marketing Officer

Rebecca brings extensive experience in brand management and social media.  A Brazilian national and upcoming Political Sciences graduate, Rebecca speaks French, Spanish and Portuguese and will be managing the company’s national and international marketing efforts.

         Ed Trevino, Director of Sales

Ed has been in the cigar industry for over 28 years, Treviño is a respected industry veteran. His experience in sales branches from small family-run boutique companies to large, industry-leading brands.

          Kristen Dounoulis, Distribution Manager

Kristen brings 15 years of operational experience, managing inventory and distribution across multiple countries in the premium tobacco and fine jewelry industries.  Kristen will manage all warehouse and fulfillment activities.


As part of its growth, Luciano Cigars is also adding ATL Cigar Company, a boutique brand operating from Atlanta, GA, to its family of brands, and will distribute all ATL Cigar products through its distribution platform. The brand will be owned and managed separately under the Luciano Cigars umbrella.  Luciano Cigars factory will begin manufacturing all ATL Cigar Co lines immediately, in anticipation of a full release of cigar lines at TPE 2023.


The company’s initial in-house cigar line-up will include the following owned brands with more brands and vitolas to be announced in the coming weeks:

–          Luciano The Dreamer (4 current sizes)

–          Fiat Lux (4 current sizes)

–          Mas Igneus

–          Maria Lucia (2022 PCA Exclusive to be carried as a core line in different sizes soon).

–          Pichardo Clásico (all 3 blends) *To be rebranded soon

–          Pichardo Reserva Familiar *To be rebranded soon

–          The Sergeant (*new vitolas to be announced)

–          MXS Adrian Gonzalez

–          ATL Magic

–          ATL Black

–          ATL Good Trouble

–          ATL Fye

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