LOFB International’s global CEO, President & Founder Adam Levine, today announces that Rob Maneson, has decided to resign from his role of Presidents USA and Americas.
In a press release, the company said the period that Rob has been with LOFB, he has worked with the team to help build their distribution and overseen the expansion from their Serie L to Serie O lines and assisted in setting LOFB up for further growth. “We thank him for his efforts during his tenure and of course wish him well for his future endeavors, wherever they may be.” says Levine.
In addition, the company also stated they have a non-cigar related product they are developing. Adam’s more direct role also coincides with LOFB’s planned strategic move into their second vertical LOFB Zero – which is a new to market Premium Non-Alcoholic Beer range in the form of a Hazy IPA and a Pilsner – which will be launched to cigar retailer clients, and a broader market in the first quarter of this year. Details can be found here LOFB NA Beer.
Along with this growth, LOFB is hiring 3-4 new sales relationship managers that will service clients in key regions and will manage the sale of both our expanding cigar lines and our innovative new to market NA Beer. New senior hires are imminent in the new LOFB Zero vertical and will be announced in due course.
LOFB is also establishing, in partnership with a world leading customer management team based in Latin America, an outbound appointment and relationship management service, to more efficiently service our existing and new retailers.
The LOFB NA Beer offering is the first of any cigar company in the world. It provides retailers with a unique bundling opportunity and product offering to clients “on premise” as they do not need to have a liquor license to sell this high margin offering.
