For their new Escapade line, E.P. Carrillo is enlisting consumers to help Ernesto Perez-Carrillo Jr. develop the cigar’s blend. To do this, E.P. Carrillo will be hosting a series of Zoom sessions where small groups of consumers will have the opportunity to share their preferences and ideas for the new blend directly with Ernesto.
The Zoom meetings called “Burn and Learn” is a series of interactive sessions designed to foster meaningful connections between the customer, and the dedicated E.P. Carrillo team including Master Blender Ernesto Perez-Carrillo.
The primary goal of the Zoom sessions is to create the company’s most shareable blend yet—the remarkable “Escapade.” They want customer input, ideas, and feedback to help craft a truly exceptional and unforgettable smoking experience.
The first of these sessions is scheduled for June 12th and each one is limited to 10 participants. Once these sessions are over, Ernesto will create a three-pack featuring blends inspired by the consumers who participate in the sessions, with a round of voting similar to that of the Platinum Bash release. The winning Escapade blend will eventually be launched next year as either a limited or full release.
While Escapade is designed with new smokers in mind, it will also be enjoyable for all cigar enthusiasts and will reflect E.P. Carrillo’s philosophy of being “blended to share.” Ernesto Perez-Carrillo Jr. emphasizes the importance of listening to consumers and their desires, and creating a blend that others can enjoy worldwide.
“It is important to me that I listen to what our consumers are seeking,” said Ernesto Perez-Carrillo Jr. “It gives me such satisfaction to create a blend for others to enjoy around the world. When our consumers expressed they wanted something lighter, we had one thing to do…listen.”