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Davidoff Announces the Return of Millenium Lancero

March 1, 2023 By Matthew Tabacco



For the second time this year, Davidoff Cigars surprises its loyal aficionados with a limited edition of an iconic White Band Collection cigar which was most beloved in its day. As part of its captivating The Difference campaign, the brand launches the Millennium Lancero Limited Edition Collection; a restage of the former Millennium Blend Lancero.

The global leader for premium handmade cigars expects this release to be a treat for many: “Back in its day, the Millennium Blend Lancero was renowned for being the format to fully enjoy the blend’s special 151 wrapper. Today, the reborn limited-edition cigar once again stands representative of our ceaseless pursuit for perfection. It took our Master Agronomists 300 trials to create the special hybrid seed for this Ecuadorian wrapper leaf. Furthermore, the cigar’s pigtail format requires impeccable rolling skills, so only our most experienced torcedores touch this creation. I am convinced that this relaunch will make a difference for countless aficionados – be it appreciators of the lancero format and outstanding craftsmanship, collectors who enjoy the Millennium blend in its other highly acclaimed formats, or connoisseurs with a refined palate who wish to fill their time beautifully with this masterpiece”, says Edward Simon, CMO at Oettinger Davidoff AG.

The elegantly long cigar treats aficionados to a medium-intense enjoyment of 35 to 45 minutes. With its binder from Mexico over four different Dominican variations in the filler, all topped off with the special Ecuadorian 151 wrapper, the 40-ring gauge lancero presents an intense yet refined taste experience. Initially, daring notes of oak wood and coffee accompany aromas of sweet prunes. In the second third, dark chocolate complements intense bouquets of almonds and white pepper. As the cigar approaches its grand finale, pronounced flavours of peat are finished with piquant white pepper and liquorice.

The launch of the Millennium Lancero Limited Edition Collection marks the second out of a total of four limited-edition releases within the framework of the brand’s “Cigar History Re-Rolled” concept, which in turn is an integral part of Davidoff’s The Difference campaign. The Difference aims to inform Davidoff’s loyal aficionados with interesting and detailed insights into the brand’s unique cigar creation process. The communication revolves around the highly acclaimed Davidoff White Band Collection lines Signature, Grand Cru, Aniversario and Millennium and offers fascinating glimpses behind the scenes of Davidoff’s passionate and extraordinary efforts to stand out from the first seed down to the last puff.

Launch & Availability from April 6th, 2023, the Davidoff Millennium Lancero Limited Edition Collection will be available at select Davidoff Appointed Merchants, premium cigar retailers and in all Davidoff of Geneva since 1911 flagship stores.

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