Scandinavian Tobacco Group (STG) announces today that the company has agreed to acquire the Alec Bradley cigar business. The transaction is expected to close on or about February 28, 2023. It is being reported the sale includes all assets and will have a price tag of $72.5 Million dollars attached to it.
Founded by Alan Rubin in 1996, the Alec Bradley cigar business is a leading player in the premium cigar space. The brand stands for critically-acclaimed cigars and the portfolio includes Prensado, Kintsugi, Alec Bradley Double Broadleaf, Fine and Rare, Black Market and other brands.
Scandinavian Tobacco Group’s most recent acquisition was of the Room101 brand in June 2022. The company actively seeks opportunities to expand its strong portfolio with the aim to become the undisputed global and sustainable leader in cigars.
We caught up with Bradley Rubin at TPE 2023 in Las Vegas hours after the sale was announced. Watch that interview below.