While Ashton was not showcasing anything new, they had an amazing new booth that was sure to be one of the better ones on the show floor. A square shaped structure that showcased each one of their brands on each side, full of more than just the cigars themselves including ash trays and other items. It is also just a bit smaller than the old booth from years past.
Talking with Andy, the feel was more business as usual – catching up with clients and customers and trying to continue to promote and build on the lines they already have. This includes the newest brand in their line that debuted last year – La Aroma de Cuba Pasión. Pasión is available in six sizes and features all Nicaraguan tobaccos grown by the Garcia family of My Father cigars.
Last year Ashton also added fresh pack samplers to La Aroma de Cuba and they have since expanded to include the San Cristobal brand. All of those were on display as well. Continuing the conversation on enhancements, Andy added they have added some fresh new colors to their ashtray line up for La Aroma de Cuba which is something they have been doing with the branding on the cigars themselves. Andy did mention the possibility of something new from Ashton by the end of the year.