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STG Announces Marketing Team Roles for Alec Bradley Brands

April 19, 2023 By Matthew Tabacco



Scandinavian Tobacco Group (STG) announces today that the company has appointed the former Alec Bradley marketing team with new positions in the STG North American Branded marketing organization.

Alec Rubin, Bradley Rubin and Jonathan Lipson will report to Christopher Tarr, vice president of marketing of STG’s Branded and Rest of World division.

Christopher Tarr said, “I am excited to welcome Alec Rubin, Bradley Rubin and Jonathan Lipson to our marketing organization. With their individual talents and combined experience in the handmade cigar category, I am confident that we will bring the Alec Bradley brands to their full potential, both in the US and globally.”

Alan Rubin, consultant to STG noted, “I’m extremely proud that Alec, Bradley and Jonathan have the opportunity to work alongside the talented team at STG and that they will continue to play important roles in growing the Alec Bradley brand.”

Alec Rubin has joined the STG marketing team as brand manager, strategic partnerships and will focus on developing relationships for Alec Bradley brands among influential, lifestyle brands outside the premium cigar category. Prior to joining STG, Alec began working for the Alec Bradley cigar business in 2014 as a brand strategist, and in July 2020 was promoted to director of business development. During his tenure at Alec Bradley, he played pivotal roles in building the brand’s blend book and deepening the connection between the Alec Bradley brands and the American whiskey space.

In his new position as Brand Ambassador at STG, Bradley Rubin will continue to guide the creative direction, branding and social media initiatives of the Alec Bradley cigar brands and will serve as the face of the brand at top tier events in and outside of the handmade cigar category. Bradley joined the Alec Bradley cigar business in 2017 and was responsible for developing the brand’s social media presence while contributing  to the branding and packaging of leading releases from the company.

Jonathan Lipson has been appointed to the role of senior brand manager at STG. In his new position, he will continue to steer marketing, product development and consumer engagement for the Alec Bradley cigar brands. Jonathan joined Alec Bradley in 2012 as tri-state regional territory manager and in 2016 was appointed director of sales and marketing, the role he held when the company was acquired by STG in March, 2023.

Alec Rubin, Bradley Rubin and Jonathan Lipson will continue to reside in Florida, working remotely for STG.

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