Sans Pareil Cigars announced yesterday the appointment of Joseph Perkins as Vice President of National Sales.
Perkins joins Sans Pareil during a pivotal chapter in the brand’s expansion across the United States — a moment defined by precision, purpose, and the pursuit of aligning the brand with the nation’s most discerning appointed retailers and private lounges. With a proven track record in elevating luxury material products and fostering authentic relationships, Perkins brings both experience and strategy to Sans Pareil’s leadership team.
His role will focus on cultivating long-term partnerships with select U.S. tobacconists and partners, ensuring Sans Pareil’s rare, meticulously handcrafted cigars are presented in environments that reflect the brand’s enduring values of exclusivity, integrity, and craftsmanship.
“Joseph’s appointment marks a defining moment in our strategic growth,” said David Swinburne, President and CEO of Sans Pareil Cigars. “His deep understanding of the luxury commodity markets and his dedication to relationship-driven sales align perfectly with our vision of placing Sans Pareil only where it truly belongs — among the world’s finest and most respected retailers. As we continue expanding our U.S. presence, Joseph will play a vital role in preserving the exclusivity and prestige that define Sans Pareil.”
Perkins’ leadership will reinforce Sans Pareil’s commitment to quality and consistency — from its Dominican-crafted cigars to its selective retail partnerships. His appointment signifies not just growth, but refinement — ensuring every new placement embodies the same sophistication that Sans Pareil represents globally.
This strategic addition underscores the company’s continued dedication to curating the Sans Pareil experience for the clientele who understand that perfection is not an option; it’s a responsibility.
