SAG Imports, Inc. announced this week the appointment of Jaime Flórez Estrada as Chief Executive Officer, effective April 1, 2026. Jaime brings decades of experience in tobacco and the premium cigar industry, from senior corporate leadership to building and scaling distribution platforms across the United States.
His career reflects a deep understanding of the relationships, craftsmanship, and trust that define this business. As CEO, Jaime will lead the continued expansion of Joya de Nicaragua and Quesada Cigars across the U.S. market, working alongside the experienced team of passionate professionals already in place at SAG.
“I’m honored to lead SAG at such a transformative moment for both the Quesada and Joya de Nicaragua families. This partnership represents a long-term commitment to the U.S. market, one designed to elevate the experience for our retail partners and bring cigar lovers closer to the brands and moments they cherish,” said Flórez-Estrada. “The talent and passion already on this team is remarkable. Together, we’ll honor the heritage of both families and grow something lasting.”
Raquel Quesada, President of SAG Imports, shared: “We looked for a leader who understands that great distribution is about more than logistics, it’s about relationships, integrity, and a genuine commitment to the brands and retailers we serve. In Jaime, we found exactly that.”
