Room101 Cigars is marking another milestone with the release of Room101 17th Anniversary, the latest installment in the brand’s evolving annual Anniversary series. Room101 Cigars was founded in 2009 and reintroduced in 2017 under the direction of Matt Booth. Known for its design-driven philosophy and unconventional approach, the brand continues to produce cigars that balance craftsmanship, character, and a refusal to conform to industry norms.
Crafted in collaboration with AJ Fernandez, the limited-edition 17th Anniversary continues Room101’s tradition of marking each milestone with an entirely new blend. Rather than revisiting the same cigar year after year, every Anniversary release is designed as its own expression, reflecting where the brand is at that moment in time.
The 17th Anniversary is a full-bodied Nicaraguan puro that opens with notes of pepper and spice before settling into layers of dark chocolate, roasted espresso, and rich earth. Powerful yet balanced, the cigar delivers the depth and complexity that have become hallmarks of the Anniversary series.
Matt Booth, Founder and Creative Director of Room101 Cigars, said, “Every Anniversary cigar is a snapshot of where we are at that moment. They aren’t meant to repeat themselves because neither do we. That’s the whole point. Seventeen years in, we’re still finding new places to go.”
Room101 17th Anniversary will begin shipping to retailers in August 2026. Produced in a single 6 x 52 Toro, the limited-edition release is packaged in 20-count boxes and has an MSRP of $15.89 per cigar.
