There is one booth or these days one corner of one booth that really puts the name right into it. Room101 may now be owned by Scandinavian Tobacco Group, but Matt Booth is still the captain of that ship. In the same Forged Cigars booth we saw remerge at PCA in 2023, Matt was on hand with two new items and a gold fiberglass statue of Johnny Tobacconaut that was repeatedly stolen from the booth by the guys from Powstanie. I told Matt I wanted this for my office and he tried to decline my request but like I told him…I wasn’t asking.
Room101 Anniversary Humidor

Matt was proud to showcase a limited edition Room101 Anniversary series humidor. The humidor includes 126 cigars (21 from each release), including six special Culebra versions of each of the previous six Room101 Anniversary releases. These Culebras are only available in this humidor. The rest of the cigars are Toros. All are Nicaraguan Puros and made by AJ Fernandez with the exception of the 11th Anniversary, which is made by Oliva.

Matt Booth, Creative Director of Room101 Cigars, said, “This showpiece humidor is a celebration of our brand in product form. We’ve overcome the odds many times to reach this point, and the Anniversary Humidor is an expression of our gratitude for the support our fans have shown us over the years.”
Only 101 of the Room101 Anniversary Humidor have been made. Boveda packs are included. SRP for the humidor is $2,500.
Cigars included in the Room101 Anniversary Humidor:
- Room101 10th Anniversary (6” X 52 Toro and 7” X 38 Culebra)
- Room101 11th Anniversary (6” X 52 Toro and 7” X 38 Culebra)
- Room101 12th Anniversary (6” X 52 Toro and 7” X 38 Culebra)
- Room101 13th Anniversary (6” X 52 Toro and 7” X 38 Culebra)
- Room101 14th Anniversary (6” X 52 Toro and 7” X 38 Culebra)
- Room101 15th Anniversary (6” X 52 Toro and 7” X 38 Culebra)
Johnny Tobacconaut 10th Anniversary

Johnny Tobacconaut first emerged from his home planet in search of intergalactic leaves of flavor ten years ago in 2015 and now he is celebrating ten years of fame and fortune. Johnny Tobacconaut or JT 10 is a limited-edition blend is a full-bodied expression that stands in contrast to the most recent 2023 Johnny Tobacconaut regular production blend, which featured a Connecticut shade wrapper. This cigar is a 6 × 52 toro with an MSRP of $11.99. They will be packaged in boxes of twenty. However, it is being made by A.J. Fernandez and Matt had a sign up in his booth regarding the fire that happened recently. He did say they did suffer some losses with JT 10 inventory, and production will be delayed to later in the year.
“I’m beyond excited to celebrate the tenth year of the Johnny Tobacconaut brand. It’s ten years in space for Room101 and it tastes incontestably delicious,” said Booth. “I’m looking forward to the next ten years and beyond of galactic disruption.”
Check out our interview with Matt Booth from PCA 2025 below: