Gurkha Year of the Dragon Advertisement
Gurkha Year of the Dragon green artwork with yellow dragons
Gurkha Year of the Dragon green artwork with yellow dragons

Luciano Rebrands Pichardo Cigars to Tiago Cigars

March 19, 2023 By Matthew Tabacco

 

 

Luciano Cigars is excited to announce that it has fully rebranded its Pichardo line into Tiago Cigars. The name is after Tiago Splitter, co-founder and partner of Luciano Cigars. Besides being a tobacconist actively involved in all operations of Luciano Cigars USA., Splitter is also known as an Assistant coach for the Brooklyn Nets, and his highly successful NBA career with 2014 Champions, the San Antonio Spurs.

“You get a lot of opportunities after a career in the NBA, but this project, this dream to me is like coming home to people and a company I call family. It’s an honor to have my name as a brand and product I personally know to be extraordinarily blended by Luciano Meirelles.” – Tiago Splitter, Co-Founder and VP of Luciano Cigars

The highly-rated blends of the cigars will remain the same, along with the packaging and logo – though now with a T. The ‘Reserva Familiar’ line, however, is now rebranded into ‘Familia Escogida,’ which translates to Chosen Family. It  highlights the relationships we build, and the people we intentionally call family.

“It was a natural process for the whole team. We believe these blends deserve a worthy and upstanding name. Tiago is not only my partner, he’s more like a chosen brother. That’s what this rebranding is about: honoring him for the extraordinary person he is and elevating the family we choose for ourselves.” – Luciano  Meirelles, Co-Founder and CEO of Luciano Cigars

Along with the rest of the Luciano Cigars portfolio, Tiago Cigars are produced at the Luciano Cigars Factory in Estelí, Nicaragua and will be shipped in the new packaging starting off in April of 2023.

Luciano Cigars retains sole rights over the name and trademark “Pichardo,” as well as its logo and design, maintaining  its rights for current products in the market and eventual future use.

Former/New Names:

Pichardo – Clasico

     Maduro

     Sumatra

     Natural

Pichardo – Reserva Familiar

     San Andres

     Habano

     Connecticut

Rebranding:

 Tiago – Clasico

     Maduro

     Sumatra

     Natural

Tiago – Familia Escogida

     San Andres

     Habano

     Connecticut

Related Posts

Cigar Review: Powstanie Connecticut Justice

April 11, 2024 By Dee Pitman
Powstanie Cigars has extended their Connecticut line with the addition of the Corona Gorda. This new vitola is named “Justice”,  paying tribute to the middle child of  Mike Szczepankiewicz, co-owner, and master blender of Powstanie. Read more

LFD Launches Bulls Breath Bourbon

April 11, 2024 By Matthew Tabacco
In pursuit of the perfect pairing, cigar blender Tony Gomez collaborated with Forward/Slash Distillery to craft a whiskey that would enhance the cigar-smoking experience with a dimension perhaps yet unknown. Read more