LOFB Cigars announced this morning the launch of Wingman. The company says Wingman is a bold new cigar crafted to spark conversation, build brotherhood, and challenge the stigma surrounding men’s mental health.
More than a cigar, Wingman stands as a symbol of loyalty and connection. Inspired by the timeless idea of a “wingman” — a man who helps, protects, or guides a friend — the cigar embodies the LOFB values of camaraderie, strength, and showing up for those who matter most.
Wingman features an Ecuador Habano wrapper, Sumatra binder, and a rich Nicaraguan filler, delivering a medium- to full-bodied profile with notes of spice, earth, and natural sweetness. Founder and CEO Adam Levine entrusted a globally renowned special-purpose factory to develop this limited edition.
“It was an idea that really resonated with me when one of my friends talked about his own wingman — a buddy he relied on during some difficult days,” said Levine. “I thought, what a bloody brilliant idea! Let’s make this a special LOFB release to honour those close mates we all rely on when times get tough — and that’s how Wingman was born.
Launching in a 6 x 52 Toro format and sold in five-pack bundles, Wingman will have limited national availability through select retail partners. It will have an MSRP of $12.50 per cigar.
As with all LOFB creations, Wingman is more than premium tobacco — it’s part of a movement. Forty percent of net profits will go directly to men’s mental health initiatives, supporting programs that encourage men to live boldly, speak openly, and support one another without stigma.
