La Mezcla Cubana first debuted in 2006 and sold throughout the United States until 2013 when United Cigars bought the brand. Today, La Mezcla Cubana is produced at the Magia Cubana Factory in Gurabo, Dominican Republic. The relaunch comes after the discovery of 7-year-old Ecuadorian wrapper leaf from A.S.P. Enterprises, a family-owned tobacco farm in Ecuador.
Offered in boxes of 50 cigars, the La Mezcla Cubana Rothschild measures a stout 4 ½ x 54 and offers a mild-tomedium profile. Meaning “Cuban Mix,” the 7-year-old wrapper is Ecuadorian Connecticut Shade with an Indonesian binder. Dominican, Nicaraguan, and Pennsylvanian leaves are used in the filler along with a proprietary blend by Magia Cubana.
“My morning commutes have become much more agreeable,” shared Oliver Nivaud, Director of Operations at United Cigars. “This blend works well with the aged wrapper, perfect distraction to the day at an inflation resistant price.”
With the relaunch of La Mezcla Cubana this year, United Cigars has dedicated their attention to the price conscious consumer with additional incentives to the retailer during these more challenging days. MSRP is $299.99 for the box of 50 cigars and $5.99 per cigar. La Mezcla Cubana Rothschild started shipping to retailers this month.
We saw La Mezcla Cubana earlier this year at Tobacco Plus Expo 2022 in Las Vegas, Nevada with Oliver Nivaud showing us the other products they were showcasing as well. You can watch that coverage below.