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La Aurora Partners with Jacob & Co. Watch Company

January 5, 2024 By Nicole Tabacco
La Aurora Partners with Jacob & Co. Watch Company man holding cigar with large watch in the background

Jacob & Co., the legendary luxury watch mason, and La Aurora, the Dominican Republic’s first handcrafted cigar manufacturer with a legacy spanning over 120 years, announces their new partnership.

The collaboration between these two brands is a testament to their shared pursuit of perfection and innovation, with a singular focus on redefining luxury. Their partnership revolves around a stunning timepiece from the Epic X Collection, showcasing a Rose Gold 44MM Case adorned with elements
reminiscent of a cigar and prominently featuring the iconic La Aurora logo. Guillermo León, President of La Aurora and 5th generation of the León family to work at La Aurora, expressed the organic nature of this partnership: “This brand collaboration has developed naturally from the origin stories of both brands. Both brands started with modest beginnings, but through perseverance, expertise, creativity, and integrity, we have sought to change the way the world interacts with seemingly common products and turn them into luxury goods. We’re excited about the incredible product that we are creating together.”

As La Aurora celebrates their 120th anniversary, they proudly present La Aurora 120 Anniversary, a full Dominican puro blend wrapped in a beautiful Habana 92 seed leaf, released in July 2023. And to commemorate the exact date of La Aurora’s founding, the La Aurora 120 Anniversary Limited Edition was unveiled on October 3rd, 2023. This exclusive cigar is designed to perfectly complement the watch created by Jacob & Co., which features the preferred format of the no. 1 perfecto, favored by La Aurora’s founder, Eduardo León Jimenes. As such, each watch will be sold along with a custom humidor and ten 120 Limited Edition cigars.

At the time of this post, a price and release date has not been announced.


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