La Aurora introducing the new La Aurora Fuerte Sol, the first edition of the Family Creed Series at PCA 2025 this weekend.
“The Family Creed Series is a new commitment to the U.S. market as we continue to innovate and listen to our consumers, as well as stay true to the Family Creed that has led our business for decades,” said Guillermo León, President of La Aurora.
“To honor our family creed, we are launching a new cigar blend line that embodies the very essence of our legacy. This collection is not just a tribute to our past but a statement about our future—crafted with precision, sourced from the finest tobaccos, and blended with an understanding of both tradition and the evolving tastes of the modern connoisseur. Innovation and persistence were the keystones of this creation, as we refined every detail to ensure a cigar that speaks to both heritage and progress. Through this line, we are not just offering a product; we are shaping the future of our company, proving that legacy is not about standing still, but about continuously setting new standards for excellence.”
La Aurora Family Creed Series Fuerte Sol will be available in two formats: a box-pressed robusto (5 x 50) and box-pressed toro (5.75 x 54). A third format is slated for release in Q4 2025: box-pressed Gran Toro (6 x 58). Fuerte Sol features a blend of Pennsylvania, Dominican Republic, and Nicaragua filler tobaccos, a Nicaraguan binder and wrapped in a Mexican San Andrés wrapper.
La Aurora Family Creed Series Fuerte Sol will come packaged in boxes of twenty cigars. This first edition of the Family Creed Series will be available at PCA and then shipping to retailers in early May. (MSRP: Box-Pressed Robusto – $310/box or $15.50/cigar; Box-Pressed Toro $360/box or $18.00/cigar; Available in Q4 2025 Box-Pressed Gran Toro $370/box or $18.50/cigar).
Treasure Box
In addition, La Aurora told us there will be brand new packaging for La Aurora’s Treasure Box. The Treasure box captures all of the company’s best-selling Preferidos blends in the perfecto format. The Preferidos perfectos are each packaged in a tubo and named after precious gems. The brand-new box provides more details on the entire portfolio and shows off the beauty of the brand.
Rolled in the original format that made La Aurora famous, the doble figurado or perfecto, these tubos are said to be entrusted to be rolled only by torcedores with over fifteen years of experience. The Treasure Box is complete with six Preferidos blends in Perfecto (5 x 54) formats:
- Connecticut (Sapphire)
- Cameroon (Platinum)
- Sumatra – Ecuador (Emerald)
- Connecticut Broadleaf (Diamond)
- Maduro – Brazil (Ruby)
- and Corojo – Ecuador (Gold)
New packaging for Treasure Box will begin shipping to retailers in early May (MSRP: $171.00 per box).
“The Treasure Box is really the perfect gift for introducing La Aurora to those in the U.S. who may not be familiar with the brand,” said John Ferrigan, National Sales Director. “With a new box that features the blends and better shows off the beautiful tubos, it makes for a great grab-and-go gift whether it’s a family member that knows nothing about cigars, or an aficionado that understands the legacy behind the brand.”
