La Aurora has announced they will introduce La Aurora Perseverancia, the second edition of the Family Creed Series at PCA 2026 next week. The first edition of the Family Creed series, Fuerte Sol, was introduced last year at PCA 2025. The Family Creed series gets its name and inspiration from the León Family Creed, a set of principles that has guided, and continues to guide, everyone who works on behalf of La Aurora. Each blend in this series takes its name directly from the Family Creed.
- Wrapper: Pennsylvania Broadleaf
- Binder: Mexican San Andrés
- Filler: Pennsylvania, Dominican Republic and Nicaragua
- Box-Pressed Robusto (5 x 50) – MSRP: Box-Pressed Robusto – $320/box or $16.00/cigar
- Box-Pressed Toro (5 3 /4 x 54) – Box-Pressed Toro $360/box or $18.00/cigar
- Box-Pressed Gran Toro (6 x 58) – Box-Pressed Gran Toro $370/box or $18.50/cigar
“Perseverancia is the word that has defined our family through every challenge, every triumph, and every generation that has carried this company forward,” said Guillermo León, President of La Aurora. “The Family Creed Series was born from a promise to honor who we are while daring to evolve, and with Perseverancia, we deepen that promise. This is not simply the second chapter of a series — it is a declaration that the same tenacity that built La Aurora over a century ago is the very force driving us into the future. We do not rest on legacy; we are forged by it.”
This is the second edition to the Family Creed Series and will be at PCA and then released to retailers in May.
