Gurkha Cigar Group Inc announced a facelift for a staple brand in the collection: Gurkha Heritage. Shipping now to a retailer near you, the Gurkha Heritage and Heritage Maduro will look a bit slimmer. Gurkha Cigar Group has decided to move the traditional twenty-five count cabinet selection box to a slimmer, fifteen count moving forward.
“Same great blends, same wonderful packaging, just a few cigars less inside the box,” says Juan Lopez, Vice President of Sales at Gurkha Cigar Group. “The cigar market has shifted from larger counts in years past and our company has decided to evolve with the change.”
Gurkha Cigar Group made the decision to move to fifteen count boxes from the original twenty-five count boxes to make it more affordable to carry this and other lines by Gurkha in retail stores. “What’s more affordable for retailers becomes more affordable for consumers,” Commented Jim Colucci, President of Gurkha Cigar Group.
“It also creates a bit more space to carry this and other lines in the limited shelf space of humidors. Gurkha’s portfolio has continued to expand, and we have to create ways to make our line available for all consumers that know and love the brands. Rather than send a favored line to the chopping block, we decided to evolve with the times and make it easier for retailers to continue to carry.”
Gurkha Cigar Group will begin to ship the fifteen count Heritage and Heritage Maduro boxes to retailers this week. Both Heritage and Heritage Maduro cigars boast a retail price of $9.50 for a Robusto and $10.50 for a Toro.
Gurkha Cigars are known throughout the world for their premium cigars. The company produces millions of cigars per year that are sold in more than 85 countries worldwide. While Gurkha is known for its exclusivity, it has an impressive array of brands of flawlessly handcrafted, premium cigars created in a variety of strengths, tasting profiles and price-points. No matter what your taste, there’s a Gurkha cigar that’s perfect for your palate.
