Fratello Cigars announces the appointment of Jennifer True as its new Vice President of Marketing and Operations, effective April 1, 2024. With over 20 years of expertise in brand marketing management, business development, and product development, True brings a wealth of experience to her new role, poised to drive Fratello’s growth and innovation initiatives forward.
“We are thrilled to welcome Jennifer True to the Fratello Cigars family as our new Vice President of Marketing and Operations,” said Omar de Frias, Founder and CEO of Fratello Cigars. “Her expertise in brand marketing management and business development, combined with her strategic vision and leadership capabilities, make her the ideal candidate to lead our marketing and operations efforts as we continue to expand our presence in the cigar industry.”
Prior to joining Fratello Cigars, Jennifer True served as Senior Director of Marketing at Altadis USA, where she played a pivotal role in overseeing brands and marketing strategy implementation for the company’s diverse portfolio. Her strategic leadership and ability to drive consumer engagement and brand growth have earned her recognition as a transformative leader in the industry.
“I’m honored to join the Fratello Cigars team at this exciting chapter as we continue to engage enthusiasts with our unique take on premium cigar brand experiences,” expressed Jennifer True, the newly appointed VP.
Since its inception in 2013 by former NASA Analyst Omar de Frias, Fratello has consistently captivated cigar enthusiasts worldwide with its exceptional blends and unwavering dedication to innovation. Earlier this year, the company celebrated a remarkable milestone by broadcasting live, commemorating its achievement as the “First Cigar Brand on the Moon.” This historic event culminated in the landing of a Fratello Cigars branded shuttle on February 22, 2024, solidifying the pioneering spirit and innovative approach of the Fratello brand within the cigar industry.
