Fratello Cigars has announced Fratello Cigars newest distribution partner in Sweden, Kind Cigars of Helsingborg.
Founded in 2012 by Martin Nelson, Kind Cigars has built a respected reputation for bringing carefully selected premium cigar brands to Sweden’s discerning cigar community.
“Sweden has one of the most knowledgeable and passionate cigar audiences in Europe,” said Omar de Frias, Owner and Founder of Fratello Cigars. “From the moment we met at Intertabac, it was clear we shared the similar values: quality, honesty, and a genuine love for cigars” said Omar de Frias.
“Fratello brings something special to our portfolio. Omar’s journey, the character of his blends, and the brand’s distinctive visual identity all speak to Swedish smokers who appreciate authenticity and attention to detail. We have been following the brand’s growth across Europe for some time, and we are proud to welcome Fratello to Sweden. For us, the relationship with the people behind a brand is just as important as the cigars themselves. We need to believe in what they do, share their vision, and feel that we speak the same language. With Omar and Fratello, we have found exactly that. We look forward to introducing these cigars to our retail partners and building something lasting together.” says Martin Nelson of Kind Cigars.
With active distribution across Europe, Asia, the Americas, and the Middle East, Fratello Cigars continues to grow its presence around the world. This new partnership deepens the brand’s reach in Scandinavia and reflects Fratello’s ongoing commitment to meaningful relationships, storytelling, and innovation in cigar making.
Fratello Cigars currently has distribution in the Netherlands, Spain, Dominican Republic, Thailand, Czech Republic, Slovakia, Switzerland, Brazil, Australia, Macao, China, New Zealand, Norway, Romania, UAE, Cyprus, Qatar, Malaysia, Latvia, Germany, Luxembourg, Israel, Iceland, Trinidad & Tobago, Belgium, Reunion Island, United Kingdom, Montenegro, Canada and now Sweden.
