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Foundation Rebrands Metapa to Aksum

February 20, 2024 By Nicole Tabacco

Foundation Cigar Company proudly presents Aksum, a brand inspired by the resting place of the Ark of the Covenant. Formerly known as Metapa, this rebranded line continues to deliver the same blend.
 
Named after the ancient city of Aksum, a place steeped in history and legend, this brand embodies the essence of Foundation Cigar Company’s commitment to tradition and innovation. The decision to rebrand reflects a deeper connection to the brand’s inspiration—the Ark of the Covenant—and its symbolic journey. The blend that aficionados have come to appreciate remains unchanged.

Nicholas Melillo, Founder of Foundation Cigars, expressed his excitement about the rebranding: “Aksum represents a significant chapter in our journey, paying homage to the sacred history associated with the Ark of the Covenant. The blend remains the same as Metapa & testament to our unwavering dedication to providing a unique and memorable smoking experience.”
 
The image on the box and band of Aksum is that of Haile Selassie’s Father, Ras Makonnen, who was once governor of Aksum. He is regarded as one of the great leaders of Abyssinia and confidant to Emperor Menelik II. 

The cigars will be available for shipping later this week to cigar shops around the country. The line will also be showcased at the upcoming PCA trade show in Las Vegas this March 23rd, 2024.   

Aksum Maduro & Claro
 
Wrapper – Sumatra Ecuador
Binder – Connecticut Broadleaf
Filler – Esteli & Jalapa Nicaragua
 
Aksum 7 x 54 Double Corona – Soft Box Press – $18.00 per cigar / $180.00 per 10 count boxes.

Aksum 6 x 52 – Toro – Soft Box Press – $16.50 per cigar / $165.00 per 10 count boxes.

Aksum 5 x 50 – Robusto – Soft Box Press – $15.50 per cigar/ $155.00 per 10 count boxes.

Aksum 5 ½ x 48 Corona Gorda – Soft Box Press – $14.50 per cigar / $145.00 per 10 count boxes.

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