El Septimo Announces Doble Gran Reserva For 20th Anniversary

March 13, 2025 By Matthew Tabacco

Another $100+ cigar alert – El Septimo is celebrating its twentieth anniversary with the unveiling of the “Doble Gran Reserva” cigar. This cigar will debut at the 2025 PCA Show this April in New Orleans. While a traditional Grand Reserve denotes tobacco aged for five years, El Septimo says the Doble Gran Reserva will be aged between seven and ten years.

Once upon a time, Alexandra Younan took to social media to call some consumers “poor people” – I guess this cigar isn’t for them.

Blend specifics haven’t been announced however the company said in a press release that the cigar will use tobacco from the Dominican Republic, Ecuador, Nicaragua, Honduras, and Costa Rica. Only 1,000 boxes of the Doble Gran Reserva will be produced for a single production run. Each box, containing fourteen toros (6 x 52 ). This limited edition will be distributed solely through the company’s top fifty retailers worldwide only. The Double Gran Reserva is priced at $125 per cigar and $1,750 per box.

“With the Doble Gran Reserva, we have harnessed the collective wisdom of global experts and fused it with groundbreaking scientific techniques in fermentation process to create an experience that transcends tradition. This cigar is a living testament to our passion for innovation and our unwavering commitment to excellence and producing the best cigars in the world,” said Zaya Younan CEO of El Septimo.

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