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Diesel Introduces TAA Exclusive with Atonement

October 7, 2022 By Matthew Tabacco

Diesel Atonement is an unapologetically bold, limited-edition smoke that’s just begun shipping as an exclusive to TAA members.

Atonement marks another project in the collaboration between AJ Fernandez and Justin Andrews who created the smoke in response to feedback from leading retailers and Diesel fans.

Justin Andrews said, “The Diesel story continues to be written, not by AJ and me, but by the Diesel retailers and the fans of the brand who shop in their stores. They’ve been as supportive as they have been vocal, and they didn’t pull any punches when it came to telling us what they wanted for the TAA exclusive cigar this year. They asked for a full-bodied Nicaraguan smoke that balances strength and complexity, with a little something extra, and we delivered. We took the packaging to the next level and made the box to look like a classic novel. It’s our way of letting Diesel retailers and fans know that our story is their story, and there’s so much more to write.”

Diesel Atonement is made with an Ecuadoran Sumatra wrapper, a Connecticut Broadleaf binder and a blend of Nicaraguan fillers. The cigar is intense, with a natural earthy sweetness, peppery notes and an unexpected current of anise that flows throughout.

Only 1,000 boxes of the full-bodied Diesel Atonement Toro have been made. The cigar comes in 10-count, novel-inspired boxes that began shipping this week to TAA retailers.

  • Diesel Atonement Toro (6″ x 52); SRP per cigar $10

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