Davidoff of Geneva has announced the grand re-opening of its newly renovated flagship boutique, “Davidoff of Geneva since 1911”, located at 515 Madison Avenue in the heart of Manhattan. Officially reopening last week, the landmark location welcomes cigar aficionados back into a transformed 3,300-square-foot destination that artfully blends modern elegance with timeless sophistication.
Originally opened in 1987, the Madison Avenue Boutique has long been a cornerstone of the Davidoff brand in the United States—renowned for its curated cigar selection, expert service, and loyal clientele from around the globe. The complete renovation marks a new chapter in the boutique’s legacy, setting a new standard in luxury cigar retail and hospitality.
At the heart of the redesigned space is a striking glass walk-in humidor showcasing a wide selection of premium cigars, including Davidoff’s finest offerings, and featuring a tobacco leaf display that brings to life the brand’s “crop to shop” craftsmanship philosophy.
The boutique now offers two spacious and elegantly appointed cigar lounges, designed to accommodate both social and private gatherings. With comfortable seating, multiple flat-screen TVs, and 75 private cigar lockers, the lounges invite guests to relax, connect, and enjoy cigars in a setting that feels both refined and comfortable.
“We’re thrilled to reopen our Madison Avenue Boutique and welcome guests into this elevated space,” says Lana Fraser, Head of Marketing and Retail at Davidoff of Geneva USA. “This renovation reflects our continued dedication to providing not only the finest cigars but also an immersive experience where hospitality, design, and craftsmanship meet. It’s a true destination for the modern cigar connoisseur.”
To celebrate the Grand Reopening, Davidoff of Geneva USA will host a series of exclusive events for clients and partners through the months of August to October.
