Things are starting to look ugly in what seems to be a bitter break up between Luciano Cigars (formerly Ace Prime) and Crowned Heads. In an announcement from Crowned Heads last Friday, the company revealed it has sent a cease and desist to Luciano Meirelles of Luciano Cigars. This is what the statement said:
“On September 22nd, our attorneys contacted Mr. Luciano Meirelles, and all associated with Luciano Cigars (formerly Ace Prime Cigars) and have served the following:
Mr. Meirelles and associates are to immediately cease and desist with any and all defamatory comments made towards Crowned Heads and those associated with Crowned Heads. To this point, these comments have included falsehoods, portions of electronic communications that were intentionally or deliberately altered to be taken out of context, and fabricated stories that hold zero truth or merit. rest assured; Crowned Heads is pursuing all legal remedies to defend its hard-earned reputation in the cigar industry.”
No other information was given but I assume that this will not be the last of the current saga between the two companies. stay tuned for more developing coverage on this.