Casa 1910 announced this week a comprehensive refinement of its brand identity. This evolution introduces elevated packaging across the portfolio and a strategic expansion of its core lines, signaling a bold new chapter in the brand’s global growth. Casa 1910 also says they will focus exclusively on Mexican Puros. The company said in a press release that these changes were made based on feedback from their distributors, retail partners and consumers.
In doing so, the company says that they have begun de-listing non-puro SKUs from the core line portfolio but promises that these blends will return as limited editions in select global markets in late 2026 and early 2027.“
Casa 1910 has always been rooted in authenticity,” said Rob Maneson, CEO of Casa 1910. “This evolution brings our visual identity into alignment with the depth and craftsmanship of our cigars. As we continue expanding globally, it is essential that our presentation reflect the same discipline, heritage, and pride that define our cigars.”
In addition to this news, Casa 1910 also announced a new cigar that will be released this year called “El Ébano”. El Ébano takes its identity from the Battle of El Ébano, a defining moment of the Mexican Revolution remembered for its resilience and unyielding resolve. This chapter of history marked a decisive test of determination and helped shape the direction of the movement. El Ébano reflects the depth and structure rooted in that event, while its profile is enriched by the singular terroir of the San Andrés Valley—where fertile soils, balanced climate, and generational expertise converge to inspire the character at the heart of Casa 1910.
- Wrapper: Colorado Maduro San Andrés (Aged Five Years)
- Binder: San Andrés Claro (Aged Five Years)
- Filler: Mexican Blend (Aged Five Years)
- Sizes: Corona (5 1/2 x 42), Robusto (5 x 50), and Toro (6 x 52)
- MSRP: $11.50 (Corona), $14.00 (Robusto), and $15 (Toro)
The new packaging and new vitolas for Cuchillo Parado and Tierra Blanca are available for immediate order. Casa 1910 will formally debut the new look and the expanded El Ébano line this April at the Premium Cigar Association (PCA) Trade Show in New Orleans. El Ébano is expected to ship mid-summer 2026.
