In anticipation of the 2025 Premium Cigar Association (PCA) Convention in New Orleans, Bentley Tobacco of Bunde, Germany has formally announced the establishment of its U.S. operations under the new entity Bentley Tobacco | USA, based in Orlando, Florida. This might seem like old news since many industry members know Jonathan Carney very well and have known about his new venture. But this is the first time the company has formally made the acknowledgment and is officially under way with the U.S. division.
Jonathan M. Carney has been appointed as Chief Executive Officer of Bentley Tobacco | USA and has joined the Board of Directors. Carney has also assumed an ownership stake in the company. Carney, an industry veteran with nearly two decades of executive experience, brings extensive knowledge in seed-to-cigar brand development, operations, and executive leadership within the premium cigar sector.
Joining Carney is Michael Wilson, who will serve as Operations Director for Bentley Tobacco | USA. Wilson brings over twenty years of operational leadership experience across the hospitality industry, Silicon Valley startups, and high-end luxury experiences, making him a key asset in the company’s U.S. market execution.
Jörg Stermann of Bentley Tobacco (Bunde, Germany) will serve as the Chairman of the Board of Directors. Jörg is a seasoned professional from Germany, bringing over three decades of experience in international business development and brand strategy. Known for his precision, leadership, and innovative thinking, Jörg has played a pivotal role in expanding premium European brands into global markets.
Bentley Tobacco | USA and Bentley Tobacco (Germany) will officially unveil their U.S. launch and exhibit at the 2025 PCA Convention in New Orleans. The debut marks a significant milestone in the brand’s expansion and commitment to becoming a dynamic force within the world’s most robust premium cigar market.
“With strong leadership and direction, Bentley is poised for significant growth and partnership with retail partners in the world’s most robust premium cigar market.” — Martin Schuster, Founder and Principal Owner, Bentley Tobacco
“I am humbled that Martin has made me a part of his company and family’s legacy. We have spent the last 7 months developing the structure and philosophy for Bentley here in the U.S., and I am incredibly proud to be presenting our brand at PCA and leading this exciting endeavor.” — Jonathan M. Carney, CEO, Bentley Tobacco | USA
