C.L.E. Cigar Company will be debuting the Asylum Serenity Now, Insanity Later line of cigars at the 2024 PCA Trade Show this week. Asylum is recognized for its bold, edgy, and creative cigars blends. The Asylum Serenity Now, Insanity Later brand is composed of two different cigar blends. The two blends represent a “split screen” type of smoking experience.
The Asylum Serenity Now, Insanity Later cigars were blended by C.L.E. Cigar Company President Christian Eiroa. His inspiration was to create a brand that could provide a smooth and refined smoking experience (Serentiy Now). The follow up would be an aggressive, complex, and bold cigar (Insanity Later).
Christian created the blends without the knowledge of Asylum Co-Founder Tom Lazuka. Christian wanted to create a brand in honor of their longstanding partnership. Christian and Tom are ying and yang, so the Serenity Now, Insanity Later concept was a perfect representation of their relationship.
Tom Lazuka stated: “Originally, I wasn’t happy that Christian created this brand without consulting me, but I quickly came to understand the symbolism behind [the] brand and the blends are fantastic!”
The Serenity Now blended with Honduran and South American tobacco and housed in a Connecticut wrapper.
The Insanity Later is a full-bodied blend with a proprietary blend for the binder and filler, housed in a Habano wrapper.
The Asylum Serentiy Now, Insanity Later come in a 100-count custom acrylic display split between the two blends. Heavy investment went into bringing in new machinery to create these new display cases in-house at the C.L.E. Cigar Company in Danli, Honduras. This investment was made to better improve quality control and better keep up with customer demand.
