Hiram & Solomon Cigars today announced the appointment of Sergio Katarjian as Vice President of Marketing. In this role, Katarjian will lead the company’s brand identity and creative strategy across product, packaging, digital, and events, working closely with sales and operations to deliver a consistent experience from factory to humidor.
Katarjian has collaborated with Hiram & Solomon on brand and digital initiatives and joined the company full time earlier this year. His background spans brand building, product and accessory design, and content development for premium audiences. As Creative Director, he will oversee concept to shelf execution and ensure that the brand’s visual language remains coherent across markets.
Katarjian’s responsibilities include:
- Branding and visual identity, including guidelines and asset management
- Cigar label and box design, from concept through production specs
- Product and accessories design in collaboration with manufacturing partners
- Social media campaigns and content systems aligned to commercial calendars
- Event creative and production, including trade shows and retailer activations
- Sales enablement materials and photography to support key accounts
- Day to day creative operations in partnership with marketing and sales
