Total Product Expo (TPE) has announced a dynamic partnership with the Premium Cigar Association (PCA) for TPE26, aimed at strengthening the premium cigar industry through advocacy and education. This collaboration will feature a series of engaging sessions led by PCA’s Executive Director, Joshua Habursky, designed to inform, inspire, and unite the industry.
This initiative reflects a shared commitment to lifting the entire industry through knowledge. By combining regulatory awareness with product education, TPE and PCA are ensuring that every stakeholder—retailers, manufacturers, distributors, and suppliers—has the tools to thrive in a changing landscape.
“We’re excited to team up with PCA to bring both premium cigar advocacy and product education to the forefront at TPE26,” said, Dawn Conger, senior sales and development manager. “We recognize that the show dates are closer together than usual this year, and that’s due to a major construction show at the Las Vegas Convention Center. Neither organization wanted this overlap, but with only two cities where smoking events can be held, our options were limited by the venue’s schedule. Despite that, we’re committed to making this year’s show the most informative and impactful yet.”
Joshua Habursky added, “Education is the foundation of effective advocacy. By understanding both the policy and the product, our industry becomes more resilient, more united, and better equipped to tell its story.”
TPE26 will take place March 31 – April 2, 2026 at the Las Vegas Convention Center. PCA26 will take place April 17-20, 2026, at the New Orleans Ernest N. Morial Convention Center in New Orleans.
