Room101 Hit & Run Redux Ships Today

March 1, 2024 By Nicole Tabacco

The redux of Room101 Hit & Run will soon hit retail, with the new blend created by the duo of Matt Booth and Robert Caldwell shipping today.

Matt Booth said, “I’m thrilled to bring another Room101 sub-brand back to life with this expression of Hit & Run. The brand was born of a collaborative seed between myself and Robert Caldwell. It’s about our creative process as much as it is about two-like minded psychopaths who’ve stuck together over the years. This cigar is the physical and combustible manifestation of an intergalactic connection which proves that an authentic friend and a good cigar can help more than you may imagine.” 

The blend is made with a Mexican San Andres wrapper, an Ecuadorian Sumatra binder and a blend of Nicaraguan C-98 and Pennsylvania filler with an added layer of Nicaraguan leaf. Matt Booth describes the experience as being “sophisticated with depth and transition,” and notes that it “blends power with balance.” He says Hit & Run “pairs well with your favorite memory of the DMV.”

The line is crafted at William Ventura in Tamboril, DR, where four frontmarks have been made:

Robusto (5” x 50); SRP per cigar $12.99

Toro (6” x 50); SPR per cigar $13.29

Gordo (6” x 60); SPR per cigar $14.39 

Perfecto (5.12 x 60); SRP per cigar $16.99

The Robusto, Toro and Gordo come in 20-count boxes, while the Perfecto comes in a ten-count box. All Room101 Hit & Run packaging features colorful Room101 branding.

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