Romeo y Julieta marks its 150th anniversary this year. Founded in 1875, the brand has captivated cigar enthusiasts worldwide, earning its place as one of the most popular brands in the world in both its Cuban and non-Cuban products. In the United States, the brand is owned and distributed by Altadis U.S.A., continuing a dedication to craftsmanship, passion and innovation that has shaped the cigar industry for more than a century and a half.
- Origin: Dominican Republic
- Factory: Tabacalera de García
- Wrapper: Ecuador Sumatra
- Binder: Mexican Andrés
- Filler: Peru and Honduras
- Size: 5 x 50, 6 x 54, & 7 x 50
- MSRP: $ 25 – $28
- Production: Undisclosed
“Celebrating 150 years is a moment of immense pride for all of us,” said Davide Moro, CEO of Altadis U.S.A. “This milestone honors the generations of individuals who have contributed to this journey—from farmers and rollers to retailers and our loyal consumers. It also marks the beginning of an exciting year-long celebration for this iconic brand.”
Oliver Hyams, Vice President of Marketing at Altadis U.S.A., said, “2025 marks a pivotal year for Romeo y Julieta. To honor this 150-year milestone we will feature a series of strategic releases and exclusive events to highlight the brand’s legacy and our vision for the future. We are excited to bring our consumers along for this exceptional journey and look forward to sharing what’s ahead for Romeo y Julieta.”
Romeo y Julieta’s 150th Anniversary will unfold with several key events throughout 2025 but will officially ship in April following the 2025 PCA Trade Show in New Orleans. It will be shown off during the 2025 ProCigar Festival next week.
