Montecristo, one of the most iconic names in premium cigars, marks 90 years of excellence with the debut of the Montecristo 90th Anniversary, a limited-production cigar crafted by Rafael Nodal, VP of Product Capability at Altadis U.S.A., in collaboration with the Plasencia family. The cigar blends Montecristo’s Cuban heritage with modern elegance and will be available exclusively at Casa de Montecristo stores on August 30, with a nationwide release on September 15.
- Wrapper/Binder/Filler: Nicaraguan
- Strength: Medium
- Vitolas: Nacional (5½ x 56 Parejo), No. 2 (6⅛ x 52 Figurado)
- MSRP: $38.75 (Nacional), $40 (No. 2)
- Montecristo Humidor + BRM Watch MSRP: $15,000
“The Montecristo 90th Anniversary is more than a cigar—it’s a statement of legacy and ambition,” said Gabe Diaz, Brand Manager. “We wanted to respect our roots while delivering a modern experience that speaks to today’s luxury smoker.”
Handcrafted with premium Nicaraguan tobaccos from Plasencia’s fields, the medium-bodied blend offers notes of roasted coffee, dark cocoa, and gentle spice with a creamy finish.
“Blending the Montecristo 90th Anniversary was both a creative challenge and a personal honor,” said Rafael Nodal. “Every draw is meant to transport you to the golden age of Havana and into the future of cigar making.”
To celebrate, Montecristo will host an exclusive national launch tour inspired by Havana’s golden age, featuring curated pairings and immersive experiences.
Montecristo 90th Anniversary Event Tour:
- August 30 – Chicago: Casa de Montecristo Villa Park (Official Launch)
- September 10 – Boca Raton, FL: Casa de Montecristo (Ticketed Tasting)
- September 12 – Boynton Beach, FL: Casa de Montecristo by Smoke Inn (Casino Night)
- September 19 – Orlando, FL: Corona Cigar Lake Mary (Ticketed Event)
- October 3 – Tampa, FL: Hard Rock Casino (VIP Guests Only)
- October 10 – Whippany, NJ: Casa de Montecristo (Casino Night)
- October 10 – West Palm Beach, FL: Casa de Montecristo by Smoke Inn (90 Years of Montecristo Party)
- October 16 – Nashville, TN: Casa de Montecristo (Casino Night)
- October 31 – Las Vegas, NV: Montecristo Lounge at Caesar’s Palace (Ticketed Tasting)
- November 6 – Hollywood, FL: Hard Rock Casino (Ticketed Event)
“The Montecristo 90th Anniversary is one of the most meaningful projects we’ve brought to life,” said Oliver Hyams, VP of Marketing at Altadis U.S.A. “Every element was designed to honor our history while elevating the Montecristo name for a new era.”
In celebration of the milestone, Montecristo partnered with BRM Chronographes to release a limited-edition bronze-cased skeleton dial watch—only 35 pieces available. Handmade in Paris and engraved with individual edition numbers, each timepiece is housed in a bespoke Montecristo 90th Anniversary Watch Winder Humidor featuring space for 18 cigars, a watch winder, custom playing cards, dice, poker chips, and “The Last Chip” game card.
“Montecristo cigars and BRM watches share more than craftsmanship,” said Frédéric Gasser, President of BRM Americas. “They embody rich heritage, bold character and timeless precision.”
