LOFB Cigars will have its first PCA-exclusive cigar offering, Department of Honor, a limited-edition pack dedicated to first responders and the six branches of the United States armed forces.
This special release underscores the company’s mission-driven focus on supporting men’s mental health and recognising the pressures faced by those who serve on the front lines of society. Founded on the principles of brotherhood, resilience and open dialogue around mental wellbeing, LOFB Cigars views the Department of Honor project as a natural extension of its core values.
Founder Adam J. Levine commented on the significance of the launch: “This release fits perfectly into our mission. First responders and armed forces operate under high pressure. These situations can have severe consequences for their mental wellbeing and can lead to depression, PTSD and other mental illnesses. That’s why we chose to release a PCA exclusive pack to support them.”
The Department of Honor pack contains four cigars presented in a paper-wrapped bundle and features two distinct blends: one milder profile and one stronger profile, both offered in a corona format. The decision to use a shorter vitola was made following internal discussions with both the LOFB cigar team and the company’s mental health advisors.
Levine explained the rationale: “We decided to go for a shorter format — something that can be smoked relatively quickly after a job while getting ready for the next one. It offers a short mental break on the spot that can help these heroes relax a little before heading into the next situation.”
The manufacturer’s suggested retail price for the Department of Honor four-pack is set at $46.24. The initial production run will consist of 400 packs, with the option to expand production should demand exceed expectations. LOFB Cigars anticipates that shipping will commence in mid-May.
In a press release, LOFB says with Department of Honor, LOFB Cigars combines craftsmanship with purpose, delivering a product that not only celebrates premium tobacco but also highlights the importance of mental wellbeing among those who serve under extraordinary pressure.
