Kretek Canada and Constella Group, parent company of Luciano Cigars, announced a new strategic partnership that expands Luciano Cigars’ presence across the Canadian market.
This alliance unites two respected companies in the premium cigar industry: Kretek International, Inc.—parent company of Phillips & King, one of North America’s largest and most established premium tobacco distributors, and Constella Group, the rapidly expanding house of globally acclaimed brands led by the master blender and entrepreneur Luciano Meirelles.
Luciano Cigars has been present in Canada for over five years. With Kretek’s robust distribution network and long-standing relationships with retailers across the country, the entire portfolio of Luciano Cigars and other Constella brands will now gain a broader presence and a support structure designed for sustainable growth and visibility.
“We’ve had the privilege of watching Luciano Cigars establish their cigars as some of the most respected in the premium category,” said Nicolas Brum, Director for Kretek Canada. “Their passion, dedication, and commitment to excellence mirror our own values, and we’re proud to connect Canadian retailers and consumers with the Luciano and Constella brands.”
Luciano Meirelles, CEO of Luciano Cigars and President of Constella USA, echoed this sentiment: “Kretek represents distribution excellence at the highest level. This collaboration is about shared purpose and mutual respect. We’ve built our brands on authenticity, quality, and relationships. Kretek embodies those same principles. Together, we’ll not only expand our reach but enrich the way premium cigars are experienced across Canada”.
This partnership comes at a time when the Canadian premium cigar market continues to grow despite regulatory challenges. The country’s discerning smokers have been increasingly drawn to brands that deliver authenticity, artistry, and substance. With Habanos S.A. products being either too pricey or unavailable, many smokers outside the US have begun to fully embrace what they call “new world” cigars.
