Earlier tonight, Drew Estate held their latest Freestyle Live virtual event with Jack Heyer, Jonathan Drew, Pedro Gomez and Willy Herrera where they announced the next cigar line in their portfolio will be the Blackened by Drew Estate. This cigar was created with James Hetfield of Metallica and Blackened Whiskey Master Distiller Rob Dietrich.
“It is really a fun social thing for me, a fellowship, to have a few buddies sit around with a few sticks,” Hetfield says. “My buddy, Rob Dietrich, BLACKENED’s Master Distiller, and I frequently enjoy cigars together and he introduced me to Jonathan from Drew Estate. The three of us connected and shared each other’s vision and story about where we’ve been, what we like to see and what is important to us now, and we all came up with what a BLACKENED “M81′ Cigar would look and taste like. I love the Maduro leaf and I’m super excited for everyone to try this.”
“This was a project that was purely born from passion …for music, for fellowship, for life, and all the in-between moments within,” says Dietrich. “James, Jonathan and I worked together to create what we feel like is the perfect cigar. The result is truly a monster of flavor—all-maduro, designed with definitive depth for darker and bolder palates.”
Having been friends for well over a decade, Dietrich and Drew always wanted to combine their talents to collaborate on something special, and this seemed to be the perfect opportunity. Samples from the Drew Estate portfolio were sent to Hetfield and Dietrich who kept cigar journals to critique the cigars and identify what they liked and disliked about each one. After two years of enjoying and sampling cigars together, the group decided on the exact flavor profile that would become BLACKENED Cigars “M81” by Drew Estate.
Blackened Whiskey is a brand that came to market in 2018 as a joint project between Metallica and Dave Pickerell, a master distiller and blender. However, after he passed away later that year Rob Dietrich joined the company and took over.
The blend features Mexican San Andreas wrapper over a Connecticut broadleaf binder and fillers from Nicaragua, Pennsylvania broadleaf and Green Sucker tobacco. Each will carry a foot band marked “M81 (a reference to when Metallica was formed) Maduro to the Core”. Exclusively available to Drew Diplomat Program participants beginning on Sept. 29th.
Presented in beautiful copper-accented black 20-count boxes, BLACKENED Cigars “M81” by Drew Estate debuts in four sizes:
Robusto (5 x 50) – $189/box or $9.45/cigar
Toro (6 x 52) – $197/box or $9.85/cigar
Corona Doble (7 x 50) – $207/box or $10.35/cigar
Corona (5 x 43) – $183/box or $9.15/cigar
ABOUT ROB DIETRICH
Rob Dietrich is the Master Distiller and Blender of BLACKENED American Whiskey, and the former Master Distiller for Stranahan’s Colorado Whiskey. Dietrich has more than 15 years in the industry and is well-regarded for his unique limited-release, cask finish expressions such as Snowflake, Sherry Cask and more recently, the Masters of Whiskey series. Dietrich is responsible for every aspect of production and is committed to not only maintaining the original recipe of BLACKENED, using artisanal methods and a handcrafted approach, but is also dedicated to creating contemporary and unique world-class whiskey. Dietrich initially learned the art and science of distilling from legendary distiller Jess Graber whom he proudly calls his mentor. His passion for music was honed throughout 10 years spent in the music business, beginning with working with Bill Graham Presents, and also as a freelance agent for a variety of venues like Colorado’s Red Rocks Amphitheater and The Fillmore in San Francisco and Denver, as well as producing and managing many tours and festivals. He is a veteran of the U.S. Army’s 10th Mountain Division and served from 1992 to 1995. His two tours in Somalia, as well as relief operations in Haiti, helped shape his life-affirming philosophy.
ABOUT SWEET AMBER DISTILLING CO.
Established in 2018, Sweet Amber Distilling Co. is a producer of hand-crafted spirits. Helmed by Co-Founder and CEO John Bilello, Sweet Amber launched with the creation of BLACKENED—a masterful collaboration between late whiskey luminary Dave Pickerell and rock icons Metallica, which is now available in all 50 states and parts of Canada, with plans to expand rapidly. Sweet Amber is a nimble, dynamic organization that is completely virtual, allowing a greater flexibility, efficiency, and geographic coverage across the U.S. with depth of experience in the spirits and music industries.
ABOUT METALLICA
Formed in 1981 by drummer Lars Ulrich and guitarist/vocalist James Hetfield, Metallica has become one of the most influential and successful rock bands in history, having sold nearly 120 million albums worldwide and generating more than 15 billion streams while playing to millions of fans on all seven continents.
The band’s several multi-platinum studio albums include Kill “Em All, Ride The Lightning, Master of Puppets, … And Justice for All, Metallica (commonly referred to as The Black Album), Load, Re-Load, St. Anger, Death Magnetic, and most recently Hardwired…to Self-Destruct, released in November 201
6 and charting at #1 in 32 countries. Metallica’s awards and accolades include nine Grammy Awards, two American Music Awards, multiple MTV Video Music Awards and a 2009 induction into the Rock & Roll Hall of Fame. In June of 2018, the band was awarded one of the most prestigious musical honors in the world: Sweden’s Polar Music Prize.
ABOUT DREW ESTATE
Founded in 1996 in the DUMBO neighborhood of Brooklyn, New York, Drew Estate has singlehandedly defined modern day cigar culture through a hard-hitting, authentic, bottom-up approach to lifestyle branding and culture building. Our mission and manifesto is “The Rebirth of Cigars,” which we amplify through our uncanny authenticity, high energy and through deeply-loved brands produced from La Gran Fabrica Drew Estate in Estelí, Nicaragua, such as: ACID, 20 Acre Farm, Deadwood, Factory Smokes, Herrera Estelí, Isla del Sol, Kentucky Fire Cured, Liga Privada, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial and Undercrown; and the celebrated Barn Smoker, Cigar Safari and Freestyle Live experiential events. Learn more about our story and our brands by visiting Drew Estate.
