Drew Estate announced the highly anticipated international launch of cigar lines: BLACKENED Cigars “M81 Maduro to The Core” and “S84 Shade to Black.”
These exceptional Blackened Cigars, which represent a new chapter in the collaboration between Jonathan Drew, Founder and President of Drew Estate; James Hetfield of Metallica; and Rob Dietrich, Master Distiller and Blender of BLACKENED American Whiskey, will be launched and ready to order at Intertabac 2024, starting on September 19, 2024.
The BLACKENED Cigar journey began with the creation of the BLACKENED “M81,” a heavy leaf cigar born out of a shared passion for music, fellowship, and the art of cigar making. Hetfield, Dietrich, and Drew collaborated closely, drawing on their collective expertise and love of the leaf. The result is a robust and flavorful smoke, wrapped in a thick, oily Maduro leaf from Mexico’s San Andres Valley. Select Nicaraguan and Pennsylvania Broadleaf Maduro filler tobaccos round out the cigar, taking the enthusiast on a deep, dark, journey into Maduro tobaccos.
“This was a project purely born from passion,” says Dietrich. “The M81 is a monster of flavor – dark, bold, and rich, designed for those who appreciate the deeper and darker side of cigars.”
Following the success of the M81, the trio introduced the BLACKENED “S84 Shade to Black,” a cigar that offers a distinct yet complementary experience. Wrapped in a luxurious Ecuadorian Connecticut Shade leaf, the S84 balances the smoothness of the Connecticut Shade with the richness of the Maduro binder and filler. This cigar is a celebration of craftsmanship and innovation, pushing the boundaries of the Connecticut Shade cigar.
James Hetfield of Metallica shares, “These expressions are more than just cigars for us. It is a celebration of passion and a tribute to the craftsman who strives for excellence in their lives.”
Jonathan Drew adds, “It’s definitely life changing to partner with Metallica’s James Hetfield on a passion project. Rob Dietrich has been my homeboy for well over a decade so this is like a dream come true. All three of us feel incredibly excited to bring BLACKENED Cigars to the international audience. We talk about it all the time and it’s finally here in front of us.”
Both BLACKENED M81 and S84 are available in four sizes: Robusto (5 x 50), Toro (6 x 52), Corona Doble (7 x 50), and Corona (5 x 43). Each cigar is presented in beautifully designed 20-count boxes that reflect the bold and dynamic energy of the brand.
The international launch of BLACKENED Cigars M81 and S84 signals a new era of innovation and collaboration in the cigar industry, bringing together the worlds of music, craftsmanship, and cigars in a way that is both unprecedented and unforgettable.
