J.C. Newman Announces New Cuesta Rey Design

November 8, 2026 By Matthew Tabacco

J.C. Newman Cigar Company has announced they have unveiled a new Cuesta Rey packaging during the Cigar Aficionado Big Smoke event this weekend in Las Vegas, Nevada. On Saturday, November 7, Drew Newman presented an exclusive first look at the newly redesigned bands during the event’s Top Cigars of 2025 seminar.

Founded in 1884 by master cigar makers Angel LaMadrid Cuesta and Peregrino Rey, Cuesta-Rey has a rich history spanning more than 140 years. Once the official cigar of King Alfonso XIII of Spain, Cuesta-Rey continues to uphold its longstanding tradition of exceptional craftsmanship and quality.

In a press release, J.C. Newman says, “As we celebrate this remarkable legacy, we are proud to introduce a refreshed look for Cuesta-Rey. The newly redesigned bands honor the brand’s storied heritage while ushering in an exciting new chapter for one of the world’s most historic premium cigar brands.”

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