Drew Estate is celebrating its 30th anniversary by turning the spotlight on the consumers, retailers and community that helped build The Rebirth of Cigars with the launch of DE30 Rewards. DE30 Rewards is a free, six-month campaign where consumers earn points for Drew Estate cigar purchases, retailer visits, events and brand engagement, then redeem those points for exclusive anniversary rewards created specifically for DE30.
“Thirty years …! We lost track of time a long time ago, but we never lost track of the people who got us here,” said Drew Estate Founder, President and Chief Innovation Officer Jonathan Drew Sann from J.SANN & SON in Wynwood. “I started in Manhattan at the World Trade Center with nothing but a cigar kiosk and a passion for premium cigars. In 1998, it was time to build our own brand the only way we knew how … by doing it ourselves. So, I bought a ticket to Nicaragua and kissed my mom goodbye. A whopping six employees from the jump soon grew to thirty … then to one hundred … then to four thousand. Before we knew it, we founded La Gran Fabrica Drew Estate, planting our flag amongst the good people of Estelí, Nicaragua. We brought Brooklyn to Estelí … and brought Esteli to the world. Haters called us crazy and said we’d never last. But we did … they didn’t know we were seeds. The consumers believed. The retailers believed. The people believed. Now, thirty years later … we’re still here. Still creating … still pushing … still Drew Estate … still The Rebirth of Cigars. DE30 is about showing love back to the people who showed love to us. And trust me, we spared no detail at Subculture Studios Nicaragua to deliver on our brand promise for every one of you … for the ones who chose the path less traveled.”
At the center of DE30 Rewards are exclusive rewards consumers cannot buy. Participants can redeem points for one-of-a-kind hand-painted artwork from Subculture Studios, DE30 apparel and other limited pieces created specifically for Drew Estate’s 30th anniversary.
Drew Estate is also bringing the celebration to retailers nationwide with two limited DE30 Rewards 3-Packs expected to begin arriving in late September. Each 3-Pack includes three unique Drew Estate cigars plus a code worth 250 bonus DE30 Rewards points.
The DE30 ‘Box-Pressed Feral Flying Pig’ Sampler includes:
- 1 x Herrera Estelí Brazilian Maduro Box-Pressed Feral Flying Pig (5 3/8 x 60)
- 1 x Undercrown Maduro Box-Pressed Feral Flying Pig (5 3/8 x 60)
- 1 x Liga Privada H99 Box-Pressed Feral Flying Pig (5 3/8 x 60)
The DE30 ‘Supremas’ Sampler includes:
- 1 x Liga Privada H99 Suprema (6 x 50/54 Figurado)
- 1 x Herrera Estelí Habano Suprema (6 x 50/54 Figurado)
- 1 x Nica Rustica Adobe Suprema (6 x 50/54 Figurado)
Participants earn 5 points for every $1 spent on qualifying Drew Estate cigar purchases and can earn additional points by checking in at Drew Estate retailers, making purchases at in-store events, exploring brands and engaging with Drew Estate throughout the campaign.
Points can then be redeemed in the DE30 Reward Center for exclusive rewards available throughout the 6-month campaign. DE30 Rewards officially debuted during Drew Estate’s September 1 Early Access show.
